LOTR merchandising award

June 18, 2004- Stern Pinball's THE LORD OF THE RINGS™ pinball machine is one of those products.

The award was presented at the 20 th annual LIMA Gala and Awards ceremony held June 9 in New York. The awards honor the best and most creative programs and products in the multi-billion dollar worldwide licensing industry.

“"Its a great honor to be recognized by LIMA, our peers, for our work on The Lord Of The Rings consumer products program,” said David Imhoff, New Line's senior executive vice president of worldwide licensing and merchandising. “We share this award with our license partners who took their passion for The Lord of the Rings and applied it spectacularly in the creative execution of their products.”

Gary Stern says, “We certainly agree with the Licensing Industry Merchandisers' Association. THE LORD OF THE RINGS™ has been a great title, and our folks designed a great game. THE LORD OF THE RINGS™ is a great pinball for operators.”

THE LORD OF THE RINGS™ pinball machine is being re-released in July, 2004. Contact your nearest Stern Pinball distributor to purchase one. You can also contact Jolly Backer at 1-708-786-7039 or by e-mail at jolly.backer@sternpinball.com, or Shelley Sax at 1-708-786-7030 or by e-mail at shelley.sax@sternpinball.com.

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