07/21/26

Roll out with the full line of TRANSFORMERS: More Than Meets the Eye Pinball Accessories

CHICAGO, IL – July 21, 2026 – Today, Stern Pinball, Inc., the world’s largest manufacturer of pinball games, in collaboration with Hasbro, Inc., a leading games, IP and toy company, revealed and released a new line of pinball machine accessories for TRANSFORMERS: More Than Meets the Eye, compatible with the Pro, Premium, and Limited Edition (LE) models.

Upgrade your gaming experience with the Optimus Prime Topper. This topper features a mechanically animated bust of Optimus Prime that reacts to gameplay and is synchronized with dialogue from Peter Cullen, the original voice of Optimus Prime. LED lighting lights up Optimus’ eyes, body details, and the environment. Owners of this topper will have access to an upcoming, exclusive challenge mode.

Lead the Autobots straight from the plunge with the Matrix of Leadership Shooter Knob. This shooter knob features a custom sculpt of the Matrix of Leadership, an artifact of great power carried by the leader of the Autobots. Blue LEDs illuminate the core of the matrix, showing the Power of the Primes inside.

Make your speakers stand out with the official Speaker Expression Lighting System accessory for the Pro and Premium edition. With intelligent RGB LED lighting, your speakers will light up and flash with this fully integrated and dynamically responsive accessory as you progress through your journey.

Enhance your game with the Expression Lighting System Accessory kit. This modular kit adds intelligent full color spectrum RGB LEDs. Featuring laser cut Illuminated Side Armor with Cybertronian secret messages, Cabinet Expression Lighting with 96 intelligent RGB LEDs, and Side Armor Expression Lighting with 48 intelligent RGB LEDs. This system is synchronized to custom light shows and dynamically responsive to game events.

Extend the world of TRANSFORMERS beyond the playfield with the TRANSFORMERS: More Than Meets the Eye Art Blades. These stunning art blades feature hand-drawn artwork and add a new dimension to the world under the glass.

“These newly available upgrades will level up and enhance your TRANSFORMERS: More Than Meets the Eye pinball machine experience,” said Seth Davis, President & CEO of Stern Pinball.

Pricing and Availability:

Manufacturer’s Suggested Retail Price (“MSRP”) and Recommended Retail Price (“RRP”):

*MSRP (US) and RRP (Europe) are for sales to end-users before any applicable VAT, GST, Sales Tax, Duties, Tariffs, or other taxes and are subject to change.

Optimus Prime Topper $US 1,499.99

Matrix of Leadership Shooter Knob $US 199.99

Side Armor $US 349.99

Side Armor Expression Lighting System $US 249.99

Cabinet Expression Lighting System $US 299.99

Speaker Expression Lighting System $US 199.99

Transformers Inside Art Blades $US 99.99

TRANSFORMERS: More Than Meets the Eye pinball machines and accessories are available now through authorized Stern Pinball distributors and dealers around the world, which can be found here or on the official Stern Store here. Stay up to date by following Stern Pinball on YouTube, Twitter, Instagram, Facebook, and TikTok.

About Insider Connected

Insider Connected™ is Stern Pinball’s community network that allows players and owners to engage with pinball games in rapidly expanding ways. The platform unites pinball players worldwide and enhances the fun through a variety of useful online features. Insider Connected is included with every new Stern product and is available as an add-on for existing games.

Registration for Insider Connected is available at insider.sternpinball.com or in the intuitive Insider Connected™ mobile app on iOS and Android. By tapping a device on any enabled machine, players can track and resume game progress wherever they play, earn new game-specific achievements, engage with the pinball community, and participate in promotions and Challenge Quests. In addition to offering benefits to players, Insider Connected allows Stern to serve its game owners worldwide by upgrading games, offering new features and quests, and extending the longevity of machines for years to come.

About Stern Pinball, Inc.

Stern Pinball, Inc. creates compelling entertainment that inspires a lifetime love of games, sparks passion, forges friendships, and connects people everywhere through fun, innovative, technologically advanced pinball games and experiences. Headquartered minutes from Chicago’s O’Hare International Airport in the heart of North America, the company creates, designs, engineers, manufactures, markets, and distributes a full line of technologically advanced terrestrial and digital pinball games, parts, accessories, and merchandise. Stern Pinball serves digital, consumer, commercial, and corporate markets worldwide.

Recent Stern Pinball titles include Pokémon, The Walking Dead Remastered, Star Wars, King Kong, Dungeons & Dragons, Metallica Remastered, The Uncanny X-Men, John Wick, JAWS, Venom, Foo Fighters, James Bond, Rush, Godzilla, The Mandalorian, Led Zeppelin, Avengers: Infinity Quest, Teenage Mutant Ninja Turtles, Stranger Things, Elvira’s House of Horrors, Jurassic Park, Black Knight: Sword of Rage, The Munsters, The Beatles, Deadpool, Iron Maiden, Guardians of the Galaxy, Star Wars, Aerosmith, Ghostbusters, KISS, Metallica, Game of Thrones, The Walking Dead, Star Trek, AC/DC, Batman, and Spider-Man. A broad range of players enjoy Stern Pinball’s games, from professional pinball players competing in high-stakes global competitions to novice players discovering the allure of the silver ball for the first time. To join the fun and learn more, please visit HYPERLINK “http://www.sternpinball.com/”www.sternpinball.com.

ABOUT TRANSFORMERS

The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.

About Hasbro

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

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All trademarks and product names are the property of their respective companies.

07/07/26

STERN OF THE UNION ADDRESS – JULY…

06/18/26

Full Line of Pokémon by Stern Pinball…

06/02/26

STERN OF THE UNION ADDRESS – JUNE…

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